You can expect this change to come to our products as the page experience update begins to roll out in mid-June. ![]() ![]() Please note that webpages failing Core Web Vitals are still eligible for Google's Top Stories.Īs part of the page experience update, we're expanding the usage of non-AMP content to power the core experience on and in the Google News app.Īdditionally, we will no longer show the AMP badge icon to indicate AMP content. Google is even removing the AMP badge icon from the search results. In fact, there is no more preferential treatment for AMP in search results, Top Stories, or Google News ever since Google introduced its Core Web Vitals metrics. Google had previously excluded non-AMP pages from visibility in its mobile Top Stories. ![]() The good news is that AMP is neither a requirement for Google Discover, nor is it a Top Stories requirement any longer. Changes to AMP continuously occur, as with all other services. Please be sure to do your own research before deciding whether or not to implement AMP. AMP allows Google to perform their own optimization by stripping certain CSS and severely limiting JavaScript, for example.Īs of 2021, Google AMP has become more controversial. This in turn means that Google products serve valid AMP documents and their resources from their platform instead of a website’s own hosting environment. In addition, because of the so-called Google AMP Cache, these pages are Google-hosted, heavily cached versions. Due to the required structured data, they are easy for the search engine to understand. At the time, Google teased “other ways to help identify content with a great page experience.” Since then, a test has shown up for some users that showed an icon similar to what was used for AMP, but it hasn’t rolled out widely yet.The Accelerated Mobile Pages (AMP) Project is an open-source initiative by Google (and Twitter) which aims to make the web faster by providing an alternative distribution for your web pages on Google's own network.ĪMP pages are fast to load and therefore faster for Google to crawl, since they consist of lightweight HTML. Google announced this change back in April. Sites that support AMP do still open AMP pages when clicked despite the icon not being present anymore. This applies to both search results and the “Top Stories” carousel. As you can see in the screenshots below, search results from our own site that supports AMP are not labeled as such. That icon has changed a few times since 2016, but it’s always been in place to some extent or another. Now that it’s been widely adopted, though, Google is removing the “AMP” icon from Search results, instead showing the mobile-optimized pages just like everything else.Īs spotted by SearchEngineLand, Google has completely stopped showing the “lighting” icon that’s been labeling AMP results in Search for the past few years. ![]() For the past few years, Google has been pushing a technology called “AMP” that is meant to speed up the mobile web.
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